Client: Jägermeister

Project Type: AOR

Role: Lead Strategist

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👀 Challenge
Recruit the next generation of Jägermeister fans.

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💡 Insight
Alchemy is the antidote to homogeneity 
Every generation wants to belong, but no generation wants to conform. Things get boring when everyone’s doing the same thing, whether it’s what we’re wearing at the club or what we’re doing with our lives.

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💫 Strategy
As a spirit born of alchemy, Jägermeister embraces the art of mixing things up to create something new.

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🏆 Wins

• Took the account from a shrinking community (-4.3k followers in 2023) to back on track for growth (+40k followers in 2024)

• Took content from solid engagement (2.8% Avg ER) to growing engagement (4.9% Avg ER)

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🙋‍♀️ My Role:
Lead Strategist, overseeing junior strategy team. Responsible for all strategic thinking and building client relationship with Jägermeister team as their AOR partner.