Overview: 

Under a new COVID culture we created a space for Stans to GO BIG (from home) and celebrate the 300th episode of American Dad with a real-time trivia digital experience. By leveraging an increase in online gaming behavior we connected the American Dad fandom, stoked nostalgia by revisiting iconic American Dad moments and characters, and fueled competition amongst superfans.

 

Results:

• 5:04 average play time

• #2 show page on TBS.com

• 50K+ game starts